13 Best Email Marketing Software Reviewed and Ranked

Best Email Marketing Software​

Email marketing is still one of the most effective ways to reach your target audience and boost your income. But with so many software programs available, it can be difficult to determine which is the best for your needs.

In this article, we will explore the 13 best email marketing software programs to boost your income. We will also discuss the key features of each program and how they can help you improve your marketing efforts.

So, whether you’re just getting started with email marketing or are looking for an updated toolset, there’s sure to be an option here that’s perfect for you. Check out our favorites below!

Best Overall

Campaigner

Campaigner is a powerful email marketing software that helps businesses of all sizes easily create and send professional-looking email campaigns to their customers. It offers many features, including a drag-and-drop email builder, robust list management tools, detailed campaign reporting, and more. 

Best for Beginners

Active Campaign

ActiveCampaign is marketing automation and email marketing software that helps businesses grow their customer base and improve conversions. The software includes automated email campaigns, contact management, lead tracking, and CRM integrations.  It also offers a free trial and a monthly subscription.

Best for Business

Constant Contact

Constant Contact is a digital email marketing platform that helps small businesses connect with their customers and grow their businesses. It provides tools to manage their marketing campaigns, including a drag-and-drop email builder, customizable templates, list management tools.

What Is Email Marketing Software?

Email marketing software is a program or service that helps businesses send out email campaigns to their customers. It can be used to manage and create mailing lists, automate email marketing tasks, and track the results of email campaigns. This software typically includes tools for designing and managing newsletters, managing subscribers and unsubscribers, segmenting mailing lists, tracking email campaign performance, and more. Some email marketing software programs also offer contact management, lead capture, and CRM integration features.

It can help small businesses stay in touch with their customers and build relationships with new prospects. For larger businesses, It can support and supplement other marketing initiatives. It can also help businesses track customer behavior and preferences.

Email marketing can be an effective way to reach and engage customers. However, it is important to choose the best email marketing software to fit the needs of your business. Some marketing software providers offer free trials or demo versions of their products. By selecting the right email marketing services, businesses can ensure that they can maximize the benefits of this type of marketing.

How to Select the Right Email Marketing Software for Your Business?

There is a wide range of email marketing services available on the market, each with its own set of features, benefits, and drawbacks. It can be difficult to determine which one is right for your business.

Here are a few factors to consider when selecting email marketing services:

1. Cost: Email marketing software can range in price from free to several hundred dollars per month. The cost will often depend on the number of contacts you have, the features you need, and whether you require any additional services such as email deliverability or support.

2. Features: As mentioned, email marketing software can come with a wide range of features. Some of the most common include pre made email templates, automation, reporting, segmentation, and integrations. Make sure to choose software that offers the features you need to run your personalized email marketing campaigns effectively.

3. Deliverability: One of the most important factors to consider when selecting email marketing software is deliverability. This refers to the percentage of emails that actually make it into subscribers’ inboxes. Look for software that offers a high deliverability rate, preferably above 90%.

4. Support: Email marketing can be complex, so it’s important to choose software that offers good customer support in case you run into any problems. Look for software that offers live chat, phone, or email support.

5. Ease of use: Email marketing software should be easy, even if you’re not tech-savvy. Look for software with a user-friendly interface and intuitive controls.

By considering these factors, you can narrow down your options and choose the best email marketing software for your business.

Here Are the 13 Best Email Marketing Software Programs That We Reviewed and Ranked

1. Campaigner

Campaigner is a powerful email marketing software that helps businesses of all sizes easily create and send professional-looking email campaigns to their customers. It offers many features, including a drag-and-drop email builder, robust list management tools, detailed campaign reporting, and more. 

With Campaigner, businesses can segment their audiences, personalize their email messages, and track the results of their campaigns to see what is working and what isn’t. Plus, it’s easy to use, even for those without a prior email marketing experience.

Whether you’re looking to drive more sales, engage your customers, or just stay in touch with your audience, It can help you achieve your goals. And because it’s a web-based tool, you can access it anywhere, anytime. So if you’re ready to take your email marketing space to the next level, sign up for a free today.

Key Features:

1. Seamless Integration: It’s email marketing tools integrate with a variety of third-party software to provide users with the best possible experience. This includes CRMs, eCommerce platforms, webinar services, and more.

2. Behavioral Targeting: Campaigners’ behavioral targeting capabilities allow businesses to send highly personalized messages based on customer behavior. This ensures that each customer receives relevant and targeted content, increasing the likelihood of conversion.

3. Dynamic Content: It’s dynamic content feature allows businesses to create custom messages for each recipient. This makes it easy to personalize messages and improves engagement rates.

4. A/B Testing: The A/B testing feature allows businesses to test different versions of their emails to see which ones perform best. This helps businesses fine-tune their marketing campaigns for maximum effectiveness.

5. Reporting and Analytics: It’s reporting and analytics tools provide businesses with valuable insights into their marketing campaigns. This allows businesses to track open rates, click-through rates, and more.

User Experience: 

As a campaigner, I appreciate the usefulness of Powerful Marketing Automation in streamlining my marketing efforts. It has made my life much easier by automating many tasks I would otherwise have to do manually. In particular, I love the ability to set up automated campaigns and track their progress. This has allowed me to focus on other aspects of my work, knowing that my campaigns are running smoothly.

Additionally, the reporting features are very helpful in understanding how my campaigns are performing and what areas need improvement. 

Pricing Matrix:

Campaigner offers four pricing plans:

  • Starter – $59 per month
  • Essential – $179 per month
  • Advanced – $649 per month
  • eCommerce – $79.95 per month

Pros:

  • 1. It offers powerful marketing automation tools to help businesses automate their marketing activities and improve their ROI.
  • 2. With Campaigner, businesses can easily create and manage targeted marketing campaigns responsive to customer behavior.
  • 3. It provides users with real-time insights into their marketing campaigns so they can fine-tune their strategies on the fly.
  • 4. The platform makes tracking results and measuring campaign performance easy so businesses can see which initiatives are working and adjust their tactics accordingly.
  • 5. It offers a free trial so businesses can try the platform before committing to a subscription.

Cons:

  • 1. Lack of flexibility
  • 2. Requires credit card for free trial
  • 2. Not user-friendly for beginners

Product Reviews: 

Overall, This Powerful Marketing Automation has greatly improved my productivity, and I would highly recommend it to anyone looking for a similar email marketing solutions.

2. Active Campaign

ActiveCampaign is marketing automation and email marketing software that helps businesses grow their customer base and improve conversions. The software includes automated email campaigns, contact management, lead tracking, and CRM integrations. 

It can be used to create and send personalized and transactional emails, automate follow-up messages, and track engagement metrics. The software is designed to help businesses improve their customer relationships and boost sales. It also offers a free trial and a monthly subscription. The software is available in English, Spanish, and Portuguese.

It’s Advanced marketing features include a drag-and-drop email builder, customizable templates, list segmentation, and autoresponders. The software’s automation features include workflow builder, campaign scheduling, lead scoring, and tagging. ActiveCampaign’s CRM integrations include Salesforce, Agile CRM, Pipedrive, Zoho, and Microsoft Dynamics. It also offers a free trial and a monthly subscription.

https://youtu.be/MyMA_h0uKrc

Key Features:

ActiveCampaign’s email marketing, automation, and CRM features are designed to work together to help you grow your business.

Here are some of the best features:

1. Email Marketing: It’s email marketing tools let you create beautiful and engaging emails that get results. With customizable templates, a drag and drop builder, and powerful email automation, ActiveCampaign makes it easy to create and send emails that get results.

2. Automation: It’s automation features let you automate your marketing and sales processes to save time and grow your business. With Lead Scoring, Contact Management, and Deals, you can automatically score leads, track contacts, and manage deals without lifting a finger.

3. CRM: It’s CRM is designed to help you grow your business by managing customer relationships. With powerful contact management, activity tracking, and deal management, you can easily keep track of your customers and deals.

4. Integrations: It integrates with over 500 apps and services, so you can easily connect your favorite tools and services. With ActiveCampaign’s Zapier integration, you can connect to over 1,000 apps with just a few clicks.

5. Support: It’s world-class support team is available 24/7 to help you with any questions or problems you may have. With email, chat, and phone support, you can always get the help you need.

User Experience: 

I’ve been using ActiveCampaign for my email marketing, automation, and CRM needs for a while now, and I have to say that I’m impressed with the platform. The interface is very user-friendly and has all the features I need to keep my small business running smoothly. The customer support is also top-notch – they always quickly respond to my questions and concerns. 

Pricing Matrix:

ActiveCampaign offers four pricing plans:

  • Lite: $29 per month
  • Plus: $49 per month
  • Professional: $149 per month
  • Enterprise plan: Talk to sales process

Pros:

  • 1. ActiveCampaign is an email marketing platform that helps businesses automate their email marketing campaigns and improve conversions.
  • 2. The automation features help businesses save time by automating repetitive tasks, such as sending welcome emails or follow-up messages.
  • 3. It’s CRM features help businesses track and manage customer relationships, making it easier to nurture and generate leads and close deals.
  • 4. It integrates with various popular business tools, making it easy to use in conjunction with other email marketing service providers.
  • 5. It offers a free trial so businesses can try the platform before committing to a paid plan.

Cons:

  • 1. It is a bit more expensive than some of the other email marketing platforms out there.
  • 2. It can be challenging to get started with automation if you’re not already familiar with the basics of marketing automation.
  • 3. The interface can be overwhelming for new users since many features and options exist.

Product Reviews: 

Overall, ActiveCampaign has helped me streamline my workflow and save a lot of time. I’m extremely happy with it and highly recommend it to anyone looking for a comprehensive email marketing solution.

3. Constant Contact

Constant Contact is a digital and email marketing platform that helps small businesses connect with their customers and grow their businesses. It provides tools to help businesses create and manage their email marketing campaigns, including a drag-and-drop email builder, customizable templates, list management tools, and contact segmentation.

It is an ideal platform for small businesses looking to get started with email marketing or needing a more affordable solution than some of the other options on the market. 

Additionally, It offers a wide range of integrations with third-party applications, making it easy to add Constant Contact to your existing workflow. 

The platform’s wide range of integrations makes it easy to add Constant Contact to your existing workflow, making it a good option for businesses with a marketing infrastructure.

https://youtu.be/zOl-o42nz9w

Key Features:

Constant Contact offers features to help businesses create and manage their campaigns. Some of the key features of the platform include: 

1. A drag-and-drop email builder: It’s email builder makes it easy to create beautiful, mobile-responsive emails without any HTML knowledge. Simply drag and drop elements into place, add your content, and customize the look and feel of your email to match your brand. 

2. Customizable templates: It provides a library of customizable email templates that can be used to jump-start your email design process. Templates are categorized by industry and come with pre-written content that can be easily customized to fit your needs. 

3. List management tools: It provides a number of list-management features to help you keep your contact lists clean and up-to-date, including unsubscribe handling, bounce management, and list-cleaning services. 

4. Contact segmentation: It allows you to segment your contact lists based on various criteria, including location, purchase history, engagement level, and more. This makes it easy to send targeted marketing emails to specific groups of people, increasing the likelihood that they’ll engage with your email. 

5. A/B testing: It provides built-in A/B testing so you can test different email elements, such as subject lines, content, calls-to-action, and more, to see what works best with your audience. 

6. Reporting and analytics: It also provides detailed reports on your email campaigns, including opens, clicks, bounces, unsubscribes, and more. You can also use Constant contact’s reporting tools to track your return on investment (ROI) and measure your email’s performance against your business goals. 

7. Integrations: It integrates with various third-party applications, including Salesforce, WordPress, Shopify, Magento, and more. This makes it easy to add Constant Contact to your existing workflow.

User Experience:

I’ve been using Constant Contact for my digital and email marketing needs for a while now, and I have to say that I’m really happy with the platform. It’s easy to use and has many great features that have helped me grow my business. The platform is extremely user-friendly and makes creating beautiful, professional-looking emails easy. 

Plus, the reporting features are great for understanding how my campaigns perform and finding ways to improve them. 

Pricing Matrix:

Constant Contact offers two pricing plans:

  • Core – $9.99 per month
  • Plus – $45 per month

Pros:

  • 1. Constant Contact makes creating beautiful and effective email campaigns easy. The drag-and-drop email builder makes it simple to design professional-looking emails, and the customizable templates allow you to create campaigns that perfectly match your brand.
  • 2. It’s contact management tools make tracking your customers and prospects easy. You can segment your contacts into groups, add notes and tags, and set up automated follow-up emails.
  • 3. It’s reporting tools give detailed insights into your email campaigns. You can see who opened your emails, clicked on links, and unsubscribed from your list. This information can help you improve your future campaigns.
  • 4. It offers a free trial, so you can try out the platform before committing to a paid plan. This is a great way to see if Constant Contact is right for your business.
  • 5. It integrates with a number of popular business tools, including Salesforce, WordPress, and Shopify. This makes it easy to add email marketing into your existing workflow.

Cons: 

  • 1. Its pricing can be expensive for small businesses.
  • 2. A custom quote is required for lists that exceed 50,000 contacts.

Product Reviews: 

Overall, I’m extremely happy with the platform and highly recommend it to anyone looking for a great email marketing solution.

4. HubSpot

HubSpot is one of the most popular CRM (customer relationship management) and email tracking software programs on the market. It’s used by businesses of all sizes to manage their customer relationships and track their email communications. It offers a free version of its software and paid versions with more features and functionality.

It’s free CRM is a great tool for small businesses that want to track customer relationships and communications. The software is easy to use and provides many features, including contact management, email tracking, and Lead Scoring. HubSpot’s paid versions offer even more features and functionality, including Salesforce integration and an advanced Reporting tool.

If you’re looking for a CRM and email tracking software program that can help your business manage its customer relationships and communications, HubSpot is a great option to consider.

Key Features:

HubSpot’s free CRM is the easiest way to organize, track, and nurture your leads and customers. There’s no software to download, and it takes minutes to get started. 

1. Keep track of your contacts: It’s free CRM will automatically capture every contact’s information, including name, email address, phone number, and social media accounts. 

2. Know when someone opens your emails: With It’s free CRM, you can see when contacts open and click on the links in your emails, so you know what’s resonating and can follow up accordingly. 

3. Log every customer interaction: Free CRM software from HubSpot makes it easy to log phone calls, emails, meeting notes, and more in the contact’s record. 

4. Schedule follow-ups: Never forget to follow up with a lead or customer by scheduling reminders right in the CRM software. 

5. Integrate with your favorite tools: It’s free CRM integrates with Gmail and Outlook, as well as popular tools like Salesforce, Zapier, Google Calendar, and more. Plus, there’s an app marketplace with even more integrations.

User Experience:

HubSpot’s free CRM and email tracking software is among the best in the market. It helps me keep track of my customers’ interactions and engagement with my brand. It also allows me to segment my audience and create targeted marketing campaigns. As a result, I can increase my conversion rate and ROI. 

Pricing Matrix:

HubSpot offers three pricing plans:

  • Starter – $45 per month
  • Professional – $800 per month
  • Enterprise – $ 3200 per month

Pros:

  • 1. HubSpot is one of the most user-friendly CRMs on the market, making it ideal for businesses of all sizes.
  • 2. The platform offers a free plan with essential email tracking and contact management features.
  • 3. It also integrates with a wide range of third-party applications, making it even more versatile.
  • 4. The company offers excellent customer support and various useful resources.
  • 5. It is constantly innovating and adding new features to its CRM, making it an ideal choice for businesses that want to stay ahead of the curve.

Cons:

  • 1. The free version of HubSpot Sales CRM is very limited in terms of features and functionality.
  • 2. It’s Sales CRM is not as user-friendly as some other CRM software on the market. It can be difficult to navigate and use all of the features.

Product Reviews: 

Overall, I highly recommend HubSpot’s free CRM and email tracking software to anyone looking for a great way to keep track of their customer relationships.

5. Sendinblue

Sendinblue is a powerful marketing and transactional email service provider that enables businesses to stay in touch with their customers. It offers many features, including a drag-and-drop email builder, an intuitive campaign manager, advanced segmentation capabilities, and real-time reporting and analytics. It also provides a robust API that allows businesses to integrate email marketing campaigns with their other marketing and sales efforts.

With Sendinblue, businesses can easily create and send beautiful, personalized emails to their customers. The service also makes it easy to manage large email lists and track the results of your campaigns. It’s features make it an ideal solution for businesses of all sizes who want to improve their email marketing efforts.

Sendinblue offers a free plan that includes unlimited contacts and up to 9,000 emails per month. Paid plans start at $25 per month for up to 20,000 emails and store unlimited contacts.

If you are looking for a powerful and easy-to-use email marketing solution, Sendinblue is an excellent option. The service offers a wide range of features that will help you to create beautiful and personalized emails, manage large email lists, track your campaign results, and more. It’s forever free plan is a great way to get started with the service, and paid plans are very affordable.

Key Features: 

It is a powerful marketing tool that helps businesses of all sizes to reach their customers through various online marketing channels. With Sendinblue, businesses can easily create and manage campaigns and track their results in real time. 

Additionally, It provides users with many features, such as customizable templates, powerful segmentation options, and detailed analytics.

Some of the key features that make Sendinblue a powerful marketing tool include:

1. Customizable Templates: Businesses can create beautiful email templates that are fully customizable to match their brand identity. Additionally, businesses can choose from a wide range of pre-designed templates to save time and effort.

2. Powerful Segmentation: It provides businesses with powerful segmentation options that allow them to target their audience more effectively. With this software, businesses can segment their contacts based on various criteria such as location, age, gender, interests, and much more.

3. Detailed Analytics: It provides businesses with detailed analytics that allow them to track the performance of their email campaigns. With Sendinblue, businesses can see how many contacts opened their emails, clicked on links, and much more. Additionally, businesses can use this data to improve their future email campaigns.

4. A/B Testing: It allows businesses to test different versions of their email campaigns to see which one performs better. With A/B testing, businesses can change their email campaigns and see how those changes impact their results.

5. Automation: It allows businesses to automate their email campaigns. With Sendinblue, businesses can set up automatic emails to be sent out based on specific criteria, such as when a customer makes a purchase or abandons their shopping cart. Additionally, businesses can use Sendinblue’s marketing automation features to send birthday emails, appointment reminders, and much more.

User Experience:

I have been using Sendinblue for a while now, and I have to say that I am impressed with the service. The user interface is intuitive, easy to use, and has powerful features. The email deliverability is excellent, and I have never had any problems sending or receiving emails. Overall, I highly recommend Sendinblue to anyone looking for a reliable and easy-to-use email marketing service.

Pricing Matrix:

Sendinblue offers four pricing plans:

  • Free – $0 per month
  • Lite – $25 per month
  • Premium – $65 per month
  • Enterprise – Get Quote

Pros:

  • 1. It is a great tool for email marketing because it allows you to automate your emails, meaning you can set up campaigns in advance and schedule them to send later. This can be helpful if you want to ensure you’re sending out regular content but don’t have the time to do it all yourself.
  • 2. It’s templates are really easy to use and edit, so you can create beautiful emails without needing to be a design expert.
  • 3. The pricing is very affordable, especially if you compare it to other email marketing tools.
  • 4. It offers excellent customer support, so if you ever have any questions or need help, you can be sure that someone will be there to assist you.
  • 5. The platform is constantly being updated with new features and improvements, so you can be sure that it will only improve over time.

Cons: 

  • 1. It is a relatively new company, so it doesn’t have the same experience and stability as some of its competitors.
  • 2. It’s pricing structure is complex and can be confusing for customers.

Product Reviews: 

6. Moosend

Moosend is a advanced marketing automation tool that enables businesses to create complex marketing campaigns and measure their results. It provides a drag-and-drop campaign builder, a wide range of pre-designed templates, and best email marketing practices to help businesses get started quickly and easily. 

It offers advanced features such as segmentation, A/B testing, and granular reporting to help businesses optimize their campaigns for maximum impact. Moosend also integrates with a wide range of third-party applications, making it a versatile tool that can support various marketing objectives. 

Ultimately, Moosend is an excellent tool for businesses of all sizes that are looking to streamline and improve their email marketing efforts.

Key Features: 

Moosend is an email marketing platform that enables users to create and send newsletters, campaign emails, and other automated emails. It also provides a range of features to help users manage their email subscribers, including segmentation, automation, and reporting.

Here are the most notable features:

1. Newsletter Builder: It’s newsletter builder makes it easy to create beautiful newsletters with a drag-and-drop interface. Users can add text, images, and other elements to their newsletters with a few clicks.

2. Automated Emails: It’s automated email feature enables users to send automatic emails based on subscriber behavior. For example, users can set up automated welcome emails, abandoned cart emails, and order confirmation emails.

3. Segmentation: It’s segmentation feature allows users to segment their subscribers into different groups. This makes it easy to send targeted emails to specific groups of people.

4. Reporting: It provides comprehensive reporting features that allow users to track the performance of their campaigns. Users can see how many people opened their emails, clicked on links, and unsubscribed from their lists.

5. Integration: It integrates with a number of third-party applications, including eCommerce platforms, CRMs, and webinar platforms. This makes it easy to add Moosend to an existing marketing stack.

User Experience:

Moosend is a great tool for managing your email list and newsletters. The interface is very user-friendly and easy to navigate. You can easily add new subscribers to your list, create new mailing lists, and design beautiful email templates. 

It also offers a wide range of integrations with other popular online services, making it an ideal choice for businesses that use various online tools. 

Overall, I was very impressed with Moosend and would recommend it to anyone looking for a powerful yet easy-to-use email marketing solution.

Pricing Matrix:

Moose offers three pricing plans:

  • Free Trial – 30 Days
  • Pro – $9 per month
  • Enterprise – Custom plan

Pros:

Here are five reasons why Moosend is the best email marketing platform for your business:

  • 1. It offers a free plan for small businesses.
  • 2. It has a user-friendly interface that makes it easy to use.
  • 3. It offers many features, including autoresponders, email templates, and list segmentation.
  • 4. It integrates with a number of popular applications and services, such as WordPress and Salesforce.
  • 5. It offers excellent customer support.

Cons:

  • 1. Lack of integrations with popular email marketing platforms
  • 2. Limited customization options

Product Reviews: 

Overall, I’m very happy with Moosend. It’s a great email marketing tool that’s easy to use and has all the features I need. If you’re looking for an email marketing solution, I highly recommend Moosend.

7. MailerLite

MailerLite is an email marketing service provider that helps businesses send their customers newsletters, announcements, and other emails. It offers many features, including a drag-and-drop email builder, customizable templates, a powerful API, and more. MailerLite has a free plan for up to 1,000 subscribers, and paid plans start at $10/month.

MailerLite is a great choice for businesses that want an email marketing service with many features but don’t want to spend much money. It’s also a good option for businesses with limited technical skills because it’s very user-friendly. 

However, it’s important to note that MailerLite doesn’t offer some of the more advanced features that some other best email marketing services do, such as segmentation or automation.

Key Features:

MailerLite is the best email marketing software that helps businesses easily create and send newsletters, emails, and other marketing materials. It offers a wide range of features that make it easy to design beautiful email campaigns, track their effectiveness, and grow your list of subscribers.

1. Create beautiful campaigns: With It’s drag-and-drop editor, creating beautiful email campaigns is easy and fun. You can choose from a variety of templates or create your own from scratch. Plus, our campaign builder makes it simple to add images, videos, forms, and more.

2. Monetize your audience: With MailerLite’s powerful email marketing tools, you can turn your audience into paying customers. Our automation feature allows you to send targeted campaigns that convert, and our subscription forms make it easy to grow your list. Plus, our reporting lets you see how your campaigns are performing so you can adjust accordingly.

3. Automate workflows: You can send targeted campaigns and create workflows that convert. Our drag-and-drop editor makes it easy to add images, videos, forms, and more. Plus, our email marketing campaign builder makes it simple to create and manage your campaigns.

4. Send targeted campaigns: With It’s segmentation feature, you can send targeted campaigns to specific groups of people. This way, you can ensure that your campaigns are relevant and engaging. Plus, our reporting lets you see how your segments are performing so you can make adjustments accordingly.

5. Manage campaigns and subscribers: You can easily organize and manage your campaigns. Plus, our subscriber management tools make it easy to grow and segment your list. And, our reporting lets you see how your campaigns are performing so you can make changes as needed.

User Experience:

My experience with MailerLite has been fantastic! The interface is clean and user-friendly, and the features are robust and comprehensive. I’ve easily create beautiful email campaigns that have generated great results. Overall, I’m very pleased with MailerLite and highly recommend it to anyone looking for a powerful yet easy-to-use email marketing solution.

Pricing Matrix:

MailerLite offers four pricing plans:

  • Free – $0
  • Growing Business – $9 per month
  • Advanced – $19 per month
  • Enterprise – Custom pricing

Pros:

  • 1. It is an easy-to-use platform with a user-friendly interface.
  • 2. It offers many email marketing features and tools to help you create and send beautiful email newsletters.
  • 3. It integrates with a wide range of third-party apps and services, making it easy to connect your newsletter with the rest of your online presence.
  • 4. It offers great value for money, with plans starting at just $9 per month.
  • 5. MailerLite has an excellent reputation for deliverability, meaning your newsletters are more likely to end up in your subscribers’ inboxes than in their spam folder.

Cons:

  • 1. It is a great tool for managing your email list, but it can be difficult to use if you’re unfamiliar with email marketing.
  • 2. It can be expensive if you have a large list or need to use advanced features.

Product Reviews: 

8. GetResponse

GetResponse is an email marketing software that helps businesses to create, send and track newsletters, campaigns, and other types of email communications. It also provides many features, such as autoresponders, landing page builder, webinars, and more. 

It is a great tool for small businesses as it is easy to use and has many features. It is also one of the most affordable email marketing tools. It offers a free trial so businesses can try the software before committing to a paid plan. There are three paid plans available, which offer different features and price points.

It also has a number of add-ons, which can be purchased separately, that provide additional features such as webinar integration and survey tools. 

Overall, GetResponse is a great email marketing tool for small and medium businesses. It is easy to use, has a wide range of features, and is affordable.

Key Features:

GetResponse Email Marketing Software provides users with a variety of features to help them create and send newsletters, transactional emails, autoresponders, and other types of email. Some of the features include:

  1. Newsletters: GetResponse makes it easy to create and send newsletters to your subscribers. You can choose from a variety of templates, or create your own, and add images, videos, and other content to create a professional-looking newsletter.
  2. Transactional emails: It can also be used to send transactional emails, such as receipts, shipping notifications, and order confirmations. You can customize the template for these emails, and add your own branding and logo.
  3. Autoresponders: It includes a feature called autoresponders, which allows you to send automatic replies to subscribers who email you. This can be useful if you want to send a thank-you message after someone purchases something from your online store, for example.
  4. Perfectly-timed emails: It also includes a feature called “time travel,” which allows you to send emails at the perfect time for each subscriber. This can be based on their time zone, or when they’re most likely to be online.
  5. Automation emails: It also includes a variety of email automation features, which allow you to send emails based on subscriber activity, such as sign-ups, purchases, and click-throughs.

User Experience:

I love using GetResponse! The software is easy to use and helps me keep track of my contacts and their preferences. I can segment my contact lists easily, which allows me to send more relevant and targeted emails. And the best part is that I can automate my email marketing campaigns, which saves me a lot of time. Overall, using GetResponse has helped me improve my email marketing results.

Pricing Matrix:

GetResponse offers four pricing plans:

  • Free – $0 per month
  • Email Marketing – $ 19 per month
  • Marketing Automation – $ 59 per month
  • Ecommerce Marketing – $ 119 per month

Pros:

  • 1. It is an easy-to-use platform with a wide variety of features.
  • 2. It offers great customer support. 
  • 3. It has a high deliverability rate. 
  • 4. You can try GetResponse for free.
  • 5. GetResponse integrates with many popular third-party apps and services.

Cons:

  • 1. Some users have complained about the interface being difficult to use.
  • 2. There have also been reports of deliverability issues with GetResponse.

Product Reviews: 

9. MailChimp

MailChimp is a tool businesses can use to cultivate and manage their email lists. It includes templates, automation, reporting, and integrations that make creating and sending sophisticated email campaigns easy. Because of its popularity and robust feature set, It is one of the most popular email marketing platforms.

Businesses of all sizes can benefit from using MailChimp. It is an easy way to stay in touch with customers and prospects and to build and maintain relationships. 

Additionally, it can drive website visitors or blog and promote sales and special offers. Because it is so versatile, MailChimp is an essential tool for any business that wants to make the most of its email marketing efforts.

Key Features:

MailChimp is an online marketing platform that allows users to create and send newsletters, promotional emails, and other mass email campaigns. It is one of the most popular email marketing platforms, with over 15 million users as of 2017.

Here are 5 features of MailChimp that make it a great tool for marketing campaigns:

1. Easy-to-use interface: It has a very user-friendly interface that makes it easy to create and send email campaigns, even for those without experience.

2. Comprehensive features: It offers a wide range of features to cater to the needs of different users, from basic features like customizable templates and email list management to more advanced features like sales automation and tracking.

3. Affordable pricing: It offers a free plan for users with up to 2,000 subscribers, making it an affordable option for small businesses and startups. It also offers paid plans that scale with the number of subscribers, so users only pay for what they need.

4. Excellent deliverability: It has a strong reputation for delivering emails to subscribers’ inboxes, with a reported deliverability rate of 99%.

5. Integration with other platforms: It integrates with popular platforms like WordPress and Shopify, making it easy to add signup forms and integrate email campaigns into existing websites and online stores.

User Experience:

I’ve been using MailChimp for a while now, and I have to say that I’m really happy with it. The user interface is intuitive and easy to use, making creating newsletters and email campaigns a breeze. Plus, the templates are professional and look great. Overall, I’m extremely satisfied with MailChimp and recommend it to anyone looking for the best email marketing services.

Pricing Matrix:

MailChimp offers four pricing plans:

  • Premium – $287 per month
  • Standard $15 per month
  • Essentials – $10 per month
  • Free – $0 per month

Pros:

  • 1. MailChimp is one of the most popular and affordable email marketing platforms.
  • 2. MailChimp offers a wide range of features and integrations that make creating successful email marketing campaigns easy.
  • 3. It’s user-friendly interface makes creating beautiful emails that get results easy.
  • 4. It’s extensive reporting capabilities help you track your email marketing progress and optimize your campaigns for better results.
  • 5. It’s free plan makes it easy to get started with email marketing, and its paid plans offer great value for money.

Cons:

  • 1. It can be difficult to use for beginners. The interface is not as user-friendly as some other email marketing platforms.
  • 2. It’s free plan has very limited features and does not allow you to send automated emails or segment your list. This can make it difficult to grow your email list with MailChimp.

Product Reviews: 

10. Pabbly

Pabbly is a simple, powerful, affordable email marketing and automation tool. It helps you easily create and send newsletters, automated emails, landing pages, and other marketing content to your subscribers and customers. With Pabbly, you can grow your business by building relationships with your subscribers and customers.

It also provides you with powerful tools to manage your subscribers and customers. You can easily segment your subscribers into different groups, add or remove subscribers from your list, track their engagement with your content, and more. 

Pabbly is an affordable alternative to other email marketing and automation tools that can cost hundreds or even thousands of dollars per month. With Pabbly, you can start growing your business for as little as $25 per month. 

If you’re looking for an easy-to-use and affordable email marketing and automation tool, Pabbly is the perfect solution for you. Try it today!

Key Features:

Pabbly Email Marketing and Sales Software is a powerful, easy-to-use solution that helps businesses connect with their customers and effectively market their products and services. With Pabbly, businesses can create beautiful newsletters, automate email marketing campaigns, track results, and more.

Here are 5 features of Pabbly that make it a great choice for businesses:

1. Easy to use: It is easy to use, even for those without experience with email marketing or sales software. The platform is user-friendly and intuitive, with all the features and tools businesses need to create effective marketing campaigns.

2. Affordable: It is an affordable solution for businesses of all sizes. The platform offers a variety of pricing plans to fit different budgets, and businesses can save even more by signing up for a longer-term plan.

3. Powerful features: It has all the features businesses need to create professional marketing campaigns, including templates, drag-and-drop editing, automatic email scheduling, campaign tracking, and more.

4. Integration with other platforms: It integrates with a number of popular platforms, including Salesforce, Google Analytics, and Zapier. This allows businesses to seamlessly connect their email campaigns with other marketing and sales tools.

5. Excellent customer support: It offers excellent customer support, with a team of experts available to help businesses with any questions or issues. The company also offers several helpful resources, such as tutorials, FAQs, and more.

User Experience: 

Pabbly is one of the top email marketing services that I have come across. It has a very user-friendly interface and is very easy to use. The best thing about Pabbly is that it allows you to create beautiful and professional-looking emails. You can also add images, videos, and other multimedia elements to your emails to make them more engaging. 

Overall, I am very impressed with Pabbly, and I would recommend it to anyone looking for good email marketing software.

Pricing Matrix:

Pabbly offers four pricing plans:

  • Standard – $25 per month
  • Pro – $50 per month
  • Ultimate – $100 per month
  • Ultimate Plus – $200 per month

Pros:

  • It is a powerful email marketing and sales software that helps businesses close more deals and boost their sales. Here are five reasons why Pabbly is the best choice for your business: 
  • 1. Pabbly has features that help businesses close more deals, including automated follow-ups, customizable email templates, and a powerful CRM. 
  • 2. It integrates with popular sales and marketing software, making it easy to manage your entire sales and email marketing process from one platform. 
  • 3. It’s drag-and-drop email builder makes it easy to create beautiful, responsive emails that look great on any device. 
  • 4. It offers unlimited emails, so you can reach as many prospects and customers as possible. 
  • 5. Its world-class support team is available 24/7 to help you with any questions or issues you may have. 

Cons:

  • 1. Pabbly Email Marketing and Sales Software is a great tool for small businesses. It allows you to create and manage your email marketing campaigns with ease. However, it can be a bit pricey for some small businesses.
  • 2. It can be difficult to use for those who are not tech-savvy. It can be hard to navigate and understand all of the features. This can make it challenging for some small businesses to get the most out of the software.

Product Reviews: 

If you are looking for good email marketing software, I highly recommend Pabbly. It is easy to use, has a user-friendly interface, and allows you to create beautiful and professional-looking emails.

It is the best email marketing and sales software for businesses that want to close more deals and boost their sales. With Pabbly, you’ll have everything you need to take your business to the next level.

11. ConvertKit

ConvertKit for Creators is a powerful email marketing tool that helps you convert more subscribers into paying customers. It’s easy to use and has all the features you need to run successful email campaigns. It is perfect for businesses of all sizes and industries. Whether you’re just starting or have a large list of subscribers, It can help you grow your business.

ConvertKit makes it easy to segment your list and send targeted emails to different groups of subscribers. You can also automate your email campaigns to focus on other aspects of your business. It’s reporting tools let you see how well your campaigns perform so you can make necessary adjustments.

Overall, ConvertKit is an excellent tool for email marketing. It’s easy to use, has all the features you need, and is affordable. If you’re looking to grow your business with email marketing, ConvertKit is a great option.

Key Features:

1. A/B Testing: It allows you to test different subject lines, send times, and names to see which version of your email performs the best. This ensures that your subscribers always receive the most effective communication from you.

2. Automation: With it’s automation features, you can send targeted emails to subscribers based on their interactions with your content. This allows you to nurture your subscribers with relevant information and build long-term relationships.

3. Segmentation: It’s segmentation features allow you to group subscribers based on their interests, behavior, and other factors. This makes it easy to send targeted emails relevant to each subscriber.

4. Visual Campaign Builder: ConvertKit’s visual campaign builder makes it easy to create and manage your email campaigns. The drag-and-drop interface makes adding, removing, and rearranging elements in your campaigns easy.

5. Subscriber Management: It’s subscriber management features make it easy to keep track of your subscribers. This information enables you to segment your list, send targeted emails, and track your results.

User Experience:

I love ConvertKit! The user experience is fantastic. Everything is so easy to use and navigate. The templates are great and make creating beautiful email newsletters a breeze. Plus, the reporting and automation features are top-notch. I highly recommend it to anyone looking for an amazing email marketing solution.

Pricing Matrix:

ConvertKit offers three pricing plans:

  • Free – $0 per month
  • Creator – $29 per month
  • Creator Pro – $59 per month

Pros:

  • 1. It is designed to help grow your audience and build deeper relationships with your subscribers.
  • 2. The platform makes it easy to segment your audience so you can send them more targeted and relevant content.
  • 3. It offers a wide range of integrations that make it easy to connect with other platforms and tools you use.
  • 4. The company has a strong focus on delivering excellent customer support.
  • 5. It offers a free plan for small businesses and individuals, starting with email marketing.

Cons:

  • 1. Lack of free plan: To use ConvertKit, users must sign up for a paid subscription. There is no free trial or free plan available.
  • 2. Limited integrations: Although it integrates with some popular tools and platforms (such as WordPress, LeadPages, and Teachable), it doesn’t have as many integrations as its competitors. 
  • 3. Limited features: It offers a limited number of features compared to other email marketing platforms. For example, it doesn’t offer A/B testing or landing pages.

Product Reviews: 

12. Omnisend

Omnisend is a powerful eCommerce marketing automation tool that enables businesses to increase sales and conversions by automating their marketing communications. It provides tools to help businesses create, manage, and track email, SMS, and web push campaigns.

It also offers a wide range of integrations with popular eCommerce platforms and CRMs, making it easy to start using Omnisend to power your marketing efforts. It is an extremely useful tool for eCommerce businesses of all sizes. It enables businesses to automate their marketing communications, which can save a lot of time and effort.

Additionally, It provides a wide range of features and integrations that make it easy to use and customize for your specific needs. If you are looking for a powerful eCommerce marketing automation tool, Omnisend is an excellent option.

Key Features:

Omnisend offers many features to help you create and send effective e-commerce email marketing campaigns. Here are some of the key features:

1. Email builder: The Omnisend email builder makes creating beautiful and responsive emails easy. You can either start from scratch or choose from a range of pre-designed templates.

2. Automation builder: The Omnisend automation builder allows you to create powerful automated email and SMS campaigns. You can choose from a range of pre-built workflows or build your own.

3. Segmentation: It allows you to segment your customers based on a range of criteria, including purchase history, location, and activity. This makes it easy to create targeted lists and send personalized messages.

4. Tracking and reporting: It provides detailed tracking and reporting so you can see how your campaigns perform. You can track opens, clicks, unsubscribes, and more.

5. Integrations: It integrates with a number of popular e-commerce platforms, including Shopify, Magento, BigCommerce, and WooCommerce.

6. Pricing: It offers free plan with limited features. After that, pricing starts at $16/month for the Basic plan, which includes all the features listed above.

User Experience:

I’ve been using Omnisend for a while now, and I have to say that it’s one of the best platforms I’ve used. It’s really easy to use and has many features that make it perfect for eCommerce businesses. Email marketing is effective, and SMS marketing is also great. The support is also really good. I would recommend Omnisend to any eCommerce business.

Pricing Matrix:

Omnisend offers three pricing plans:

  • Free – $0 per month
  • Standard – $20 per month
  • Pro – $59 per month

Pros:

  • 1. It is an easy-to-use platform that helps eCommerce businesses send automated emails and SMS messages.
  • 2. It has a wide range of features that can be customized to fit the needs of any business.
  • 3. It integrates with a variety of eCommerce platforms, making it easy to use for businesses of all sizes.
  • 4. It offers a free plan for small businesses, making it an affordable option for those just starting.
  • 5. It is a great way to increase sales and customer engagement, providing a valuable tool for any eCommerce business.

Cons:

  • 1. It offers limited customization options for its email and SMS templates, which can be a downside for businesses that want to stand out from the competition with their branding.
  • 2. Another downside to Omnisend is that it doesn’t offer as many features or integrations as some other eCommerce platforms. This can make it difficult to use for businesses that need a more comprehensive solution.

Product Reviews: 

13. Automizy

Automizy Email Marketing Automation Software is an email marketing software that allows users to create and send automated emails. It automates email marketing tasks such as sending welcome emails, Thank You emails, birthday emails, etc. It also allows users to segment their subscribers into different groups and send targeted emails to them.

It is a great tool for small businesses and entrepreneurs who want to automate their email marketing tasks. It is easy to use and has a free trial period.

With Automizy, users can create beautiful email newsletters, autoresponders, and other automated emails without coding. It also offers a wide range of integrations with other popular business applications and CRM software, such as Salesforce, Google Analytics, Shopify, etc., to connect their marketing efforts with the rest of their business. 

Ultimately, It saves time and makes email marketing more effective by automating the tedious and time-consuming tasks that come with it.

Key Features:

1. Easy to use: It is built with the user in mind. Creating beautiful and effective email campaigns is straightforward, even for those without experience.

2. Affordable: It offers a variety of pricing plans to suit any budget, starting at just $9/month.

3. Powerful email builder: With the drag-and-drop email builder, it’s easy to create beautiful and effective emails that get results.

4. A/B testing: Test different subject lines, content, call to action, and more to see what works best for your audience.

5. Detailed reports: View detailed reports on your email campaigns to see what’s working and where you can improve.

User Experience:

I have been using Automizy for my email marketing needs, and I have to say that I am really happy with it. The software is very user-friendly, and it has a lot of features that make my life easier. For example, the ability to create automated emails is great because it saves me a lot of time. I also like that I can segment my list so that I am only sending emails to people who are interested in what I have to say. Overall, I highly recommend Automizy to anyone looking for a great email marketing solution.

Pricing Matrix:

Pros:

  • 1. It is an easy-to-use email marketing automation software that helps businesses increase their leads and sales. 
  • 2. It offers a wide range of features and integrations that make it a versatile tool for businesses of all sizes. 
  • 3. It is affordable and offers a free trial, so businesses can try it before committing to a subscription. 
  • 4. The software is constantly updated with new features and integrations, making it a tool that businesses can rely on for the long term. 
  • 5. It offers excellent customer support, so businesses can get help when needed.

Cons:

  • 1. The software is not suitable for beginners as it requires a certain level of technical expertise to set up and use effectively.
  • 2. Some users have reported experiencing technical difficulties when using the software, such as issues with email delivery or autoresponders not working properly.

Product Reviews: 

14. AWeber

AWeber is the best automation and email marketing platform for small businesses. It allows businesses to create and manage their email list, send newsletters and promotional emails, and automate their email marketing campaigns. It also provides a number of features that make it easy to segment and target your customers, including autoresponders, list management tools, and email templates.

It also provides a number of features to help businesses grow their email lists, such as opt-in forms and landing pages. In addition, it integrates with a number of popular business applications, making it a versatile tool for small businesses.

AWeber is a great tool for small online businesses that want to get started with email marketing or for businesses that want to automate their email marketing campaigns. It’s easy to use and provides a number of features that make it easy to segment and target your customers. It is a great option if you’re looking for an email marketing platform to help you grow your business.

Key Features:

AWeber’s Email Marketing & More for Small Businesses is an online tool that helps small businesses grow their customer base and increase sales. It offers a variety of features to its users, including:

1. A simple and easy-to-use interface: Its interface is designed to be user-friendly so that even those who are not tech-savvy can also easily navigate the platform and find what they need.

2. A wide range of templates: It offers a wide variety of templates for its users to choose from to create beautiful and professional-looking emails.

3. A drag-and-drop email builder: Its drag-and-drop email builder makes it easy for users to create custom emails without knowing HTML or coding.

4. A wide variety of integrations: It integrates with various popular applications and services so that users can easily add their newsletter subscribers to their contact lists.

5. A generous free trial: It offers its users a generous free trial to try out the platform and see if it is the right fit for their needs.

User Experience:

I’ve been using AWeber for email marketing, and I love it! The interface is so user-friendly and makes creating beautiful emails a breeze. Plus, the automation features are really helpful in keeping my contact list organized and engaged. Overall, using AWeber has been a great experience, and I highly recommend it to small businesses looking for an email marketing solution.

Pricing Matrix:

AWeber offers two pricing plans:

  • AWeber Free – Free
  • AWeber Pro – $16.15 per month

Pros:

  • 1. It is easy to use and navigate, making it great for small businesses.
  • 2. The templates and tools available through AWeber are professional and customizable, helping small businesses create high-quality email campaigns.
  • 3. It provides excellent customer support, with knowledgeable and friendly staff always available to help.
  • 4. Its affordable and flexible pricing makes it an excellent option for small businesses on a budget.
  • 5. It is an excellent email marketing solution for small businesses. It is easy to use, has great features and tools, and is affordable.

Cons:

  • 1. Its customer service is not always the most responsive.
  • 2. AWeber’s interface can be a bit confusing for first-time users.

Product Reviews: 

How can Email Marketing Software Programs Boost Your Income?

Email marketing software programs can help boost your income by automating email campaigns, managing your contacts, and measuring the success of your campaigns. An email marketing software program can save time and money while reaching a large audience with your marketing messages. When choosing an email marketing software program, be sure to choose one that offers a variety of features to fit your needs, such as a built-in contact manager, campaign tracking, and templates. You can easily increase or boost your income and reach your target market with the best email marketing services.

Frequently Answered Questions

Is Email Marketing Effective in 2022?

Despite the fact that social media and other digital marketing platforms are getting more popular, email marketing is still one of the effective methods to reach out to customers and potential customers. It’s a direct way to communicate with your target audience, and you can track how many people open and click through your emails. So don’t dismiss email marketing as a thing of the past-it’s still very much alive.

How Much Does Email Marketing Cost?

Email marketing is a cost-effective method to reach current and potential clients. Depending on the size of your email list, the email marketing software cost can range from $0.01 to $0.10 per email. It is the best way to keep in touch with your customers and ensure they are always up-to-date on what is happening with your business.

Why Is Email Marketing Important to Your Brand?

Email marketing can be extremely important to a brand for several reasons. First, email allows you to reach a wide audience with your marketing message. Additionally, It can be highly personalized, which can help to build relationships with customers and potential customers. Finally, email marketing can drive traffic to your website or other online platforms.

What Is A/B Testing in Email Marketing?

A/B testing compares two versions of an email marketing campaign to see which performs better. Typically, one version is the control or baseline, while the other is the variation. A/B testing can test different elements of an email campaign, such as the subject line, content, call-to-action, or sender name. By testing these various elements, marketers can determine which combination results in the highest click-through rate, conversion rate, or other desired metrics.

Does Email Marketing Software Have CRM?

Email marketing software can have CRM features, but not all platforms include them. CRM is customer relationship management and typically refers to software that helps businesses track and manage customer data. Mail marketing platforms may offer CRM features, such as tracking subscribers and seeing which emails they open or click on. However, not all marketing software tools and platforms have full-fledged CRM capabilities. If you’re looking for a marketing platform with CRM features, check with the vendor to see what their offerings include.

Richa Sharma

Richa Sharma is a research content writer for over 10 years. She has a vast amount of experience in many different industries and has written for both small and large companies. Her specialty is creating compelling, engaging, and informative content that engages the reader and drives conversions. When it comes to writing, she has a knack for taking complex topics and making them easy to understand for the average reader. We are Excited to have Richa onboard with us here at https://financialnomads.com

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