15 Best SEO Software Tools Reviewed to get you to Page One on Google Search

What is Search Engine Optimization (SEO)?

Whether you sell services or products, staying close to your customers and ranking at the topmost position is sure you want. Google spiders continuously crawl on the search engine console and find the most acceptable match for the readers.

Search engine optimization is polishing and optimizing the content on the Google search engine for better ranking and gaining Organic Traffic. Google algorithms are pretty strict regarding ranking, more specifically, organic ranking.

The emphasis on SEO tools is because there is no magic to pulling your content from the last page to the first page overnight. Google AdWords is available happily to rank your content in the top position if you are willing to invest money.

Yet, this is tagging your content as a paid position. SEO software tools are the best way to gain an organic position on the search engine without having the paid position tag. 

Here are the Best SEO Software Tools

Piggybacking on the list of the best SEO software tools- we have crafted a list of the 15 best tools that will help you increase the traffic and speed of your site. The list is composed after comparing various factors like user reviews, pricing, and advanced filtering tools and more.

SE Ranking (Best Overall)

The first recommended top tool for SEO for your website is SE Ranking. SE Ranking starts with the search engine ranking tool. What outshines this SE Ranking tool are its cost-friendly prime features.

This tool holds a great many features in a single application. The SE Ranking application has a simple-to-understand interface. The websites whose SEO you aim at are called projects in this tool. Even the lowest pricing plan lets you manage 10 websites at a time on this application. 

Once your project is added, the next step is to mention your competitors and add the search engines where you plan to track the keyword. Besides this, through this tool, you can find the SEO analytics of any high-ranked domain.

SE ranking helps you list relevant, accurate keywords and even notifies you when they are excessive. The Website audit tool of SE Ranking scans your website and enables you to disclose the strengths and weaknesses of your website for better growth. The backlink monitor scrutinizes the website’s bank link real quick. 

The SE ranking offers various features for every website. SE Ranking also provides a keyword grouper, a keyword rank tracker tool, backlink monitoring, website audits, competitor research, and many other services. In short, SE Ranking is an all-rounder SEO tool with a free 14-day trial.

Key Features:

· SE Ranking reveals any highly ranked website’s SEO tricks or secrets.

· The keyword tracking tool helps you to locate your website’s standing in SERPs.

· The website audit feature of SE Ranking highlights the ups and downs of your website.

Pricing: 

SE Ranking has three subscription plans after a 14-day free trial. Each program offers more and more services according to their financial worth.

• ESSENTIAL: This is worth $31.20 a month. Preferably for web admins.
• PRO:  It is worth $71.20 monthly. It’s preferred for freelance SEO experts.
• Business:  Monthly charges for this are $151.202. It is ideally suited for online marketing agencies.

Besides these, you can get yourself a customized plan as well.

Pros:

• Easy-to-understand interface
• Reveals competitors’ SEO metrics
• Free trial for 14-days
• User-friendly interface
• Backlink monitoring with competitor research 

Cons:

• Limited keyword tracking with every subscription plan.

User Review:

The SE Ranking tool has made its way to the user’s heart through its free trial and excellent pricing plans. People have called it one of the “must-have” tools if you’re looking for search engine optimization services. Aside from the unique features, its user-friendly interface makes SEO much more accessible, even for beginners.

SEMRush (Best for Marketing)

SEMrush is another SEO tool with high ratings. On a wide angle, SEMrush is a renowned SEO and marketing tool used by popular websites.

This tool bears various marketing and SEO features and facilitates its use as per their desire. The diversity of SEMRush can be understood by knowing it has five separate toolkits. Users can opt for their desired area of interest services. 

The five tools that SEMRush offers are SEO, Advertising, Social Media, Content, and Competitive research. Since we are discussing SEO tools, I’ll limit the description to SEMRush SEO services.

The SEO tool kit of SEMRush has a wide variety of features. SEMrush SEO tools offer both on and off-page SEO management. This powerful SEO tool helps you to see the metric of keywords. It even suggests the relevant keywords and the performance of keywords in search engine result pages (SERPs).

Besides this, it avails your website audit to find flaws and pros. Also, the various SEO tools include competitor research, rank tracking, backlink monitor & backlink gap, domain standing in SERPs, and much more.

Key Features:

• Helps you to spy on your competitor’s organic and paid metrics.
• One of the most notable features of SEMRush is its location-based accurate tracking.
• SEMRush holds various advanced SEO tools in a single application.
• Quite popular among its users for its authentic and accurate keyword research.

 Pricing:

Besides customized plans, SEMRush offers three fixed subscription plans that provide access to more tools accordingly.

•         PRO:  This is worth $119.95 per month.
•         GURU: It costs $299.95 per month.
•         BUSINESS: This Plan charges $499.95 per month.

Pros: 

• Owns writing assistant tool
• Alert notification for low performance
• Local SEO tool
• Excellent keyword-reaching feature
• Location-based authentic tracking

Cons:

• Might appear costly to beginners 

User Review:

SEMRush is famous for its extraordinary keyword research feature among its users. The accurate results make this platform reliable, and users stay contended. Except for being expensive, there aren’t any such critics of this SEO software.

Its users are happy with the competitive research feature since it plays a vital role in their website ranking. However, the diversity of elements tends to confuse users in making the right decision at the right time.

GrowthBar (Best for Bloggers)

Moving on to the following best SEO tool for your website, it’s GrowthBar with excellent ratings. Everyone uses it, from freelancers to top marketing agencies, for its extraordinary SEO services.

 It’s a website application as well as a chrome-extension type SEO tool. GrowthBar holds a variety of SEO services in it. When it comes to Keyword services, GrowthBar assists by providing keyword metrics.

GrowthBar helps you to choose the result-orienting keywords for your website. With the chrome extension, you can directly google the keyword in the search bar and get introduced to alternatives you can target. This is an amazing feature for affiliate bloggers.

Besides this, it helps you to track your competitor or other top-ranked domain analytics. Through this, you’d be able to sneak peek at the reasons for your rival growth. Competitor’s analytics help you to design an effective SEO strategy for your website.

GrowthBar possesses a backlink checker tool through which you can monitor them. Backlinks are one of the lasting things that google uses to rank websites in SERPs. Besides this, metrics of paid google and Facebook ads and different content tools are also available in GrowthBar. 

Key Features:

· It has an in-built backlink checker that tracks the backlinks.

· In-depth keyword research tools that suggest keywords and their standings.

· Besides the website application, it can also be added as a chrome extension.

· Helps you to get your meta-description SEO optimized through AI and research tools.

Pricing: 

GrowthBar also has three monthly pricing standards as follows:

•         STANDARD:  Costs $29 monthly, suitable for individuals.
•         PRO: Up to $79 monthly, Benefits freelancers working with a few SEO clients.
•         AGENCY:  Charges $199 per month, likely to introduce the digital marketing agencies to updated SEO tools.

 Pros: 

• Facilitates with Chrome extension
• User-friendly interface
• Initial Free trial
• Affordable premium packages
• Effective SEO strategies

Cons:

• Unable to build broken links 

User Review: 

GrowthBar has a series of satisfied and contended customers. It has received broad appreciation for its backlink and keyword researching services. Moreover, the chrome extension is another unique feature that got GrowthBar popularity. On Average GrowthBar is a reliable SEO software that facilitates upgraded SEO tools.

ADVANCED WEB RANKING (Best for Keyword Tracking)

Everyone wants their website to be ranked top. Advanced Web Ranking is another SEO tool that helps SEO experts or business entrepreneurs to rank their websites better.

Like other SEO tools, Advanced Web Ranking (AWR) also owns a variety of SEO features. The Research tools of AWR help you keep an eye on different keyword metrics, client analytics, SERPs ranking, etc. 

The site auditor feature helps you to scan your website. Through this, you can find out where your website is going wrong and what’s making it strong. The research tool relevant to keywords helps you to know about keyword standing in SERPs and recommends alternative keywords.

The project feature here lets you manage search engine optimization of different projects of a website. As an SEO service provider, you like to have various projects, so this feature enables you to manage the SEO of all of them together.

It holds an alert feature that sends you quick alerts when there’s a change in rankings. Although it has plenty of features, its simple-to-use interface has satisfied its users. Besides, it has a report feature that gets you a ready-made report of all the features, for example, analytics, ranking, audit results, etc.

Key Features:

· It allows you to track the activities of social sites through social features.

· Effective research tools that let you see detailed analytics related to keywords.

· Send immediate notifications whenever there’s a change in updated rankings.

Pricing: 

Advanced Web Ranking offers four monthly paid plans based on the type of users.

·         Starter: Worth $49 per month

·         Pro: Charges $99 monthly.

·         Agency: Preferably for marketing agencies and charges up to $199 monthly.

·         Enterprise: Costs $499 per month.

However, these packages can be acquired on yearly-based plans as well. 

Pros:

• An all-rounder SEO software
• Simple to understand interface
• Excellent and in-depth keyword researching tools
• Performance report feature
• Client analytics reporting

Cons:

• Lacks conversion tracking

User Review:

Advanced Web Ranking also has another satisfied customer series. Users have made it their regular using SEO tools. The report feature helps professionals with report making of data. In Short, AWR has all positive things to hear from its users.

AHREFS 

The next-in-line best SEO software is Ahrefs. Earlier, Ahrefs was used for link-building purposes, but today from SEO audit tools to track ranking, Ahrefs has every SEO feature. Being used by globally leading websites like Shopify, Facebook, Netflix, etc.- Ahrefs users speak for this tool itself.

Ahrefs holds many features, such as site exploring that enables you to sneak peek at competitors’ metrics. The dashboard lets you observe the health score of your web page through different analytics such as domain rating, organic audience, organic keywords, backlinks, etc.

It has a google search console feature that lets you keep an eye on the number of clicks, impressions, etc., your website had. They have the topmost backlink indication that is frequently updated. The website audit tool of this topmost used SEO software helps you to design an effective SEO strategy for your website.

The keyword research tools of Ahrefs are unbelievably unique and authentic. Ahrefs represent the keyword worth, search volume, alternatives, difficulty, etc. It even lists the importance of keywords in specific locations. Overall, it’s a top-tier SEO tool that promises your website’s top-ranking if used correctly.

Key Features:

· Backlink checker lets you track all the backlinks of websites accurately

· It has an excellent site auditing feature that gets you authentic, reliable metrics 

· It assists users with an effective ON and off-page SEO strategy and does the technical SEO work on your website.

Pricing:

Ahrefs has four sets of paid plans that allow you to pay monthly or annually.

•         Lite: It starts charging $99 per month
•         Standard: Costs $199 monthly
•         Advanced: It has the value of $399 monthly
•         Enterprise: It is $999 per month.

 Pros:

• Diverse features
• Authentic research tools
• Used by topmost websites globally
• Effective ON and off-page SEO strategies
• Used by globally leading websites

Cons:

• Expensive

User Review:

Having led most websites as its users, Ahrefs has nothing but happy users. With excellent and comprehensive features, Ahrefs is everything required for the SEO of your website. However, the users or non-users aren’t satisfied with Ahrefs pricing as it offers costly paid plans.

SiteChecker

SiteChecker is a top-notch platform to analyze, monitor, and lay a groundwork report on your site. It has become trouble-free to track your SEO score within a flashback.

Are you wondering how to hire an SEO analyst team? Well, no need to fret about it. Whether looking over your website’s ranking factors or striving to boost its search results, grab SEO audit tools quickly as a flash.

It is an all-in-one software for marketers and web designers. It is a customized series of parameters accustomed within the SiteChecker, analyzing your content, crawling the Google search console, and shortlisting where your data will be spotlighted, optimizing the site.

Key Features:

• Locate on-page and technical SEO shortcomings within the website.
• It monitors the previous records to tweak the health of the programming system.
• The site checkers website audit feature revamps the detected bugs.
• The tool enables you to add a chrome extension, analyzing the sites’ performance on the spot.

Pricing:

SiteChecker renders an effective pricing package for businesses running their web pages.

• Basic Plan: Starting up an agency? The basic package offers $23 per month to access limited features.
• Startup Subscription: A newly established website developer can adopt this startup package to rank among their competitors. The cost of this Plan is $39/month.
• Growing Initiative: Running many websites at a time. This growing Plan can deliver the utmost SEO strategies for vast enterprises with a pricing plan of $79 every month.
• Enterprises: Enterprises can quote for custom plans starting at $499/month.

Pros:

• Access to a 7-day open trial
• It helps increase the SEO score
• Boosts conversion rates
• Updates the alerts
• Incremental instructions

Cons:

• Challenging for a non-SEO analyst to recognize the concepts

User Reviews:

Users are satisfied with this ultimate software, suggesting the vital search engine keywords to enter in the context for ranking.

Serpstat

Have you stepped into the digital marketing field? Serpstat is a perfect fit for your online business. Carry out competitive assessments to improve the ranking results of the user website. It performs actions to acquire a responsive site. Receive the latest crawling reports of your website by scheduling an automatic summary every week or month.

It performs an extensive web crawling amenity, evaluates your website’s backlinks with competitors’ sites, and composes a directory link. In addition, the backlink tracker estimates the non-indexable link and displays an alternative backlink for indexing it in search engines.

The software delivers a toolkit comprising 30 elements, those checklists organic and relevant semantic keywords, inserts them in the site algorithm, and finally augments rush-hour traffic. Moreover, it notices broken links on the site and fixes them immediately.

Key Features:

• In-depth research of powerful keywords.
• Analyzes profile to parse competitive backlinks.
• Examination of the portrayal integrations.
• Organizes data for large businesses.     
• Provides admittance to API, storing the data in the computation database.
• Keeps you informed about the regular results of the site by activating the notifications.

Pricing:

Serpstat, a paid SEO tool, shares innumerable monthly and annual pricing plans for digital marketers.

• Lite Package: This pricing plan is all-inclusive for freelancers because they have a limited expenditure. It costs $48/month.
• Standard Pricing: An all-in-one package for remote marketers and companies to expand their business to a large scale. It offers $104 per month.
• Advanced Plan: Agencies that require extensive SEO for their data must choose advanced pricing at $209 per month.
• Enterprise: Serpstat launches a distinctive pricing feature for enterprise managers. This package delivers a comprehensive approach to the team dealing with competitive search. It costs $349/month with a discount.

Pros:

• Optimizes the site efficiency
• Records with up to 15,000 codes
• Collect survey outlines faster
• Provide low-cost pricing plans
• Engaging user interface
• User-friendly

Cons:

• Inaccuracy issues and lacks of PPC attributes
• Prohibits offsite SEO

User Reviews:

Customers rely on Serpstat for complete keyword research, site analysis, and on-page and technical SEO. It is a comprehensive suite encompassing the best search console tracking system.

Authority Labs 

Are you looking for an accurate and reliable SEO tool? Here’s software via which you can rank your website throughout the web. Utilizing these tools’ unique code words, you can track rankers, shift you to the top of the list and optimize your content to the need.

The Authority Labs ranking tools are reliable for determining keyword SEO metrics competence and web page functionality. Furthermore, it digs the granular records, automatically imports the most recent backlinks into the system, and launches a daily survey. On top of that, it adds up domains and searches for specific keywords to follow up the algorithm.

Key Features:

• The data analyzing tool will keep a track of your data using this advanced SEO tool from Authority labs.
• Using keyword data determines the allover SEO performance.
• With the keyword research tool, discover unique keywords with low competition.
• You will get tacks and reports on daily rankings.
• Local, as well as global tracking systems, are available.

Pricing:

Authority labs offer four packages you must choose from to achieve a better score.

• Free: The Authority Lab allows users to obtain a 14-day trial to run their business campaign.
• Monthly bonus: A low-cost credit line for web executives to grow their businesses. This package costs $49/month and appraises the database frequently.
• A Pro plan: A monthly $99 pro plan allows experts to customize their client’s site efficiently, enabling the site to outpace competitors.
• Plus pro package: A decisive bundle embracing trackers, keyword research, data integration, labels, and 300 domains, bar none, in a solo deal with a price of $225 per month.
• Strategic business offer: It does not steer businesspeople away from an exclusive offer. A $445 monthly deal awaits them to secure a critical suite.

Pros:

• Ultimate Research
• Site audit score
• Provides API access
• Ranks website speedily
• Live chat customer service.
• Convenient to use

Cons:

• Finite languages with interdicts allow consultation.
• No free version

User Review:

The best software for optimizing your site is it keeps an eye on your website ranking. It is simple to use, provides information about popular domains, and can determine which keyword is valuable in seconds. 

Long Tail Pro

Willing to spend some amount on content marketing? Long tail pro allows freelancers and bloggers to come across new indexing code words. In addition, this local SEO application software leads to a diverse series of websites to assist you with ease in this world of technology and rivalry. 

A long tail pro is a keyword researcher, which includes highly ranked keywords. This software requires minimal research time to accomplish your task. Furthermore, with the help of this SEO ranking software, you can effortlessly display your content at the top. 

The need for long tail pro software arose because searching for keywords consumes plenty of time. In contrast, the user maintains a friendly environment by generating over 800 low-competition relevant keywords.

Key Features:

• The keyword analyzing tool assists you in recognizing the keyword’s score swiftly and employing them at the context’s right slot.
• Long tail pro expands its functionality by allowing SERP to be used for in-depth research.
• Optimized backlink analyzer scans broken links and monitors domains.
• The keyword tracker finds out a range of LSI keywords.
• The platform is productive in searching specific keywords at a time.

Pricing:

The plans guide you to grasp the facts of this tool, which can be extended shortly, purchasing worthwhile and unlimited packages.

• Annual Starter: This scheme offers you many facilities for $297/ yearly. You can reach your destination using the long-tail from your favorite SEO tools pro version.
• Annual Starter Pro: The most suitable strategy is where you can find up to 2500 unique keys for only $537. Moreover, you can also consult long tail pro specialists regarding your business within the offered package.
• Annual Agency: This scheme offers you many facilities for $1177/ yearly. You will get up to 6000 keys and 24/7 expert consultancy.

Pros:

• Demo tutorial before starting up
• Competitive keyword research
• Best SEranking tracker
• Easy to use for beginners
• Friendly interface
• Analyzes and conducts site review

Cons:

• No free trial
• Limited keyword research
• It does not reveal search history

User Review:

Long Tail Pro shows its excellent performance in low-competition keyword research. Search engine optimization software is extremely impressive and highly recommended.

WooRank

Are you appointing webpage ranking strategists to deal with SEO software providers? Ranking a newly launched website is not your concern; WooRank will execute tasks on your behalf. 

This computerized previewing software monitors ranking elements, tracks down your site, crawl for keywords, and generates an audit report. Adopting this indispensable tool, digital marketers can boost visitors to the site, lead sales, and generate revenue. 

If you want to build a long-term SEO strategy for your site, WooRank will carry out this procedure. Woorank will preclude the website from being doomed. Want to ensure the scaling of your digital business? Get this game changer.

Key Features:

• Generates an insightful real-time review when tracing the website.
• Tracks the volume of critical codes, determines its proficiency, and, as a final point, puts together a list of competitive keywords to shape a smooth flow of the content.
• Recommends tips and develop marketing worksheet to maximize the competence of the site. 
• Resolves site speed issues due to quick engine recovery, search queries optimization, and upgrade.
• Delivers an automated actionable direction to outstrip your site at a prompt degree.

Pricing:

Unleash the incalculable idiosyncrasy of Woorank by obtaining subscription plans for an endless journey.

• Open Trial: Maneuver the free access put forward by Woorank once. Endeavor the provided features to discern its enactment.·        
• Pro Package: Slot this package into your list to catch the insight of a systematic business. The monthly price of the pro plan is $79.99.
• Premium Offer: A professional website manager might require an accessible offer to direct multiple sites. To make all this hassle convenient, try this package for $199.99 per month.
• Enterprise Suite: Make a custom offer for a team of enterprises, integrating boundless data mining. Contact the Woorank team to discover the price tag for this suite.

Pros:

• Keyword templates that work 
• Authentic SEO audit tools
• Ensures website ranking
• Resolve website speed implications
• Free resolution to outrank your competitor’s site
• Intuitive software

Cons:

• Free trial restrictions
• Lacks competitors assessment

User Review:

Woorank is apt software for elementary website classification on search engines. It allows users to adopt a free evaluation plan, survey your website, and track the essential codes.

Seobility

Do you want more traffic for your site? Unfortunately, most of the traffic goes to only the top spots. When was the last time you visited the second page of Google’s search engine? If you don’t want your site to be on the bench and stripped from the spotlight, you might want to optimize it with webpage tools that can help you attract more traffic from search engines.

This software, Seobility, does just that! Developed in Germany and free to improve your Google traffic so you can start bringing in revenue. Keep reading if you’re wondering whether Seobility has all free SEO tools to identify google trends and improve search results. It essentially has two components:

1. On-Page SEO: Optimizes your website for search engines by providing SEO tools and functions.

2. Off-Page SEO: Provides SEO analysis towards all the factors that can help your site get ranked better.

Key Features:

• On-Site Audit checks all internal and external links all over the website, which is the most useful on-page SEO tool.
• Rank Tracking a particular keyword and checking how it does across different search engines.
• Backlink Checker checks SEO backlinks and helps you generate keyword ideas by checking on your competitors.

Pricing:

The basic version of the software is free, but to get more specialized SEO tools, you can get the premium version:

•  Monthly Payment For Premium: 30 Day free trial and $50/Month (after the 30-day free trial).
• Annual Payment For Premium: $480/Year (you get to save 20%!).
• Agency: Agency plan is available for $200.

Pros:

• High Quality
• User-Friendly System
• Complete On-page and Off-page SEO analysis
• You can identify competitor backlinks and keywords
• Easy to understand graphical PDF reports

Cons:

• Relatively high pricing, but it’s a good investment if traffic improves

User Review:

The majority consensus of users is that Seobility has terrific capabilities and has taken their sites to new levels and helped them stand out from their competitors. Most users have ranked the app above 4 stars which means this app is genuinely doing wonders!

SEOptimer

Ever wonder if your site just wasn’t attractive enough to warrant the attention you crave for it? In the era of digital marketing, you need specific optimization to stand out from the herd. If you don’t have the right tools for it, your site may end up just like the rest, background noise. There’s an easy fix for this; the best spot just needs the best SEO tools that are relevant and updated with the industry today.

SEOptimer is a dream come helpful tool for small business owners looking to go big; the design is simple enough to narrow down the basic wants of the users and is used by over 200,000 small business and digital marketing agencies worldwide. 

Talk about being specialized while also being simple, which makes it one of the best SEO tools for beginners.

Key Features:

• Comprehensive Website Audit is a beginner-friendly and prioritized review of what to improve.
• Embeddable Audit Tool makes your site look like the main attraction that matches your website’s styling and colors to present an attractive front to your customers.
• Simple Do-It-Yourself SEO that keeps it simple, just like its name. It eliminates agencies’ use and caters to small business owners by letting them improve by providing easy-to-follow guides to promote the website.

Pricing:

Its pricing options include a free plan, subscription, and a free trial.

• DIY SEO Monthly: This plan costs $19/Month. In this plan. In this plan, you can track performance and get task recommendations.
• White Label Monthly: This plan costs $29/Month. You can enjoy unlimited white-label PDF multiple crawling and up to 15 languages.
• White Label & Embedding Monthly: This plan costs $59/Month. You can create custom audit forms and unlimited keyword ranking suggestions.

Pros:

•  It gives new users step-by-step training videos, making it highly beginner-friendly.
• The simplified tools make it very easy to use
• Very cheap compared to its competitors
• Great for keyword rankings tracking
• A wide array of helpful webmaster tools

Cons:

• Limited use: it’s not suitable for big companies

User Review:

SEOptimer has proven to satisfy users with its value-added features and technicalities in a fantastic price range. A lot of users agreed that this software was helpful in their digital marketing journey and that it helped them stand out. The overall consensus is a very positive one. 

LinkMiner

Compared to the more complex and saturated tools like SEObility, LinkMiner helps you improve your rankings to climb up the search engine results pages simply through the incredible power of backlinks. As the name suggests, LinkMiner is a tool that mines for links to keep a watchful eye on your competitors.

The tool comes with Mangools software which consists of 5 SEO Tools, including LinkMiner. This software is an excellent asset for monitoring trends and competition, but it all boils down to one question: is Link Miner worth the money? And does it have better SEO performance compared to its competitors?

Key Features:

• The best Backlinks that display important backlink metrics for a website.
• It is evaluating the Strength of the link that enables you to filter out the type of backlinks you require to monitor your competitors.
• Advanced Backlink analysis lets you know which links to follow and which to ignore to properly identify trends and improve search rankings.
• The Grand database of backlinks consists of 9.5 Trillion backlinks in the database.

Pricing:

Since it doesn’t have a free plan, it consists of two paid versions: basic and premium. What’s unique about this software is that you can save up to 40% on its annual Payments.

• Mangools Basic Monthly Plan: $29/Month. You can get 200 keyword suggestions/100 keyword lookups.
• Mangools Preimum Plan: This plan costs $39.90 a month. You can save $349.20.
• Mangools Agency Plan: This plan costs $79.90 a month. You can $589.20 per year.

Pros:

• 48-hour money-back guarantee
• It’s excellent to keep an eye on the competition
• You can quickly evaluate link strength due to color coding
• Fast backlink loading time and analysis
• The functional keyword rankings system

Cons:

• Limited use because it’s too simple
• Not suited for deeper analysis

User Review:

Most users agreed that LinkMiner is easy to use and extremely useful at its price point. Some may argue that it does not provide a deep analysis compared to the competitors. Still, the simple design is what appeals to most of its users anyway.

Moz

This software is a classic for SEO analysis. It is fully equipped with many helpful webmaster tools to help your website pick up more traffic by optimizing it for multiple search engines. This software is the best option if you want software that has it all, including the best on-page SEO tools.

Moz has been around since 2004, just five years after Google. Moz has seen many trends and is one of the original software tools ever to be developed. Its fast-paced versatility is because it contains one of the best SEO tools for digital marketing. Regardless of new tools, Moz remains one of the best to help you climb up in search engine results. In the

The reason for the high pricing of Moz is the regularly updating technology and 24/7 available dedicated team. Moz has everything under the roof you need for the better performance of your website.

Key Features:

• Rank tracking is the best way to identify trends, which helps improve your website’s search rankings.
• Backlink analysis provides in-depth research of backlinks to keep a check on competitors and identity valuable trends.
• Keyword research is the best feature as the keyword suggestions from this tool enables optimum SEO development, which helps to rank on Google’s search results.

Pricing:

It consists of four plans for different SEO needs with features and limits according to the payment plan.

Pros:

• Easy to use reported information
• Software is perfect for small business owners
• Quick and easy reporting
• User-friendly interface
• It helps keep track of various website ranks

Cons:

• Very little customer support offered
• Longer setup time

User Review:

Most users agree that this more established software caters to most needs. It may be pricey, but its features are one of the best and most valuable. Though some users may argue that better and more updated SEO software tools have come into play, MOZ remains the most reliable tool to improve SEO performance.

SpyFu

As the name suggests, this is the competitive software that is the “spy” for your website and specializes in Competitor research. It identifies the most popular and profitable keywords of your competitors’ paid or organic search campaigns, giving you an edge in the market to place high on keyword rankings.

Other software in this list may offer similar or even better options, but this is by far the most advanced software in the competition because of its fantastic keyword research tools that help scout the competition and generate keyword ideas.

Key Features:

• SEO Competitor Research consists of researching competitors’ SEO keywords, spying on SEO competition, and checking competitor backlinks through keywords.
• SEO Keywords Ranking Tracker helps you identify your most well-ranking and important keyword groups.
• PPC and SEO SERP Analysis that helps you manage weak sites and how to improve them.

Pricing:

SpyFu offers a 30-day free trial with three plans varying in price, usability, and team size.

• Basic Plan: $39/Month. You get 10,000 search results and Keywords/100 domain overview PDFs.
• Professional Plan: $78/Month. You can get unlimited search results/complete domain overview PDFs.
• Team Plan: $199/month paid annually with unlimited access

Pros:

• User-friendly interface
• It contains step-by-step guides for specific functions and to achieve specific outcomes
• Great for finding keywords that can be used to improve organic search
• It consists of a vast database that contains over 13 years of Google data
• Keyword suggestions are more accurate

Cons:

• It doesn’t have as many keywords if you compare it with competitors like SEMrush
• No free tools

User Review:

Many users agreed to find SpyFu very helpful and easy to use, though a few may have preferred a better interface, more advanced features, and more on-page SEO tools. Overall, many users are happy with its performance regarding the price. To gain more of an idea of SpyFu’s performance, check out this review!

What is Search Engine Optimization (SEO)?

Whether you sell services or products, staying close to your customers and ranking at the topmost position is sure you want. Google spiders continuously crawl on the search engine console and find the most acceptable match for the readers.

Search engine optimization is polishing and optimizing the content on the Google search engine for better ranking and gaining Organic Traffic.

Google algorithms are pretty strict regarding ranking, more specifically, organic ranking. The emphasis on SEO tools is because there is no magic to pulling your content from the last page to the first page overnight. 

Google AdWords is available happily to rank your content in the top position if you are willing to invest money. Yet, this is tagging your content as a paid position. SEO software tools are the best way to gain an organic position on the search engine without having the paid position tag. 

Who Needs SEO Tools?

Here comes another confusion. Are you in the line of people needing on-page SEO tools? Maybe yes, or not.

We all know how competitive the online market is. The internet marketing ninjas are spending their days and nights polishing and optimizing their websites. If you try to seek advice from the internet marketing ninjas, they will plop you to the dark side. After all, who will share their SEO analytics?

Having an SEO keyword tool lets you be independent and fix the errors your way. After having an SEO keyword tool, you don’t have to worry about broken links, keyword research, and abstract Google Search Console Data whenever you want.

Do SEO tools for digital marketing help grow businesses?

Whether you run a blog or sell products or services, your business growth and success are impossible without implementing digital marketing strategies. A positive online presence comes after implementing strategic digital marketing strategies.

Here is how the best SEO tools 2022 help grow businesses;

• A website ranking at the topmost positions is considered trustworthy and high-quality. It boosts your business credibility and website speed.
• SEO software is a one-time investment and doesn’t cost extra for digital marketing strategies. You only need to review the content and develop a better content strategy.
• High-quality content and SEO work side-by-side. Besides ranking your content, SEO software tools also support your content strategy. The tool regularly optimizes and refreshes the content, maintaining the quality and ranking.
• PPC is a paid campaign for ranking, while SEO does the same but organically and free. The best SEO tools for WordPress can improve your PPC advertising, specifically word low CPC keywords. 
• The best SEO tool for beginners lets you be in the ethical binderies and keep an eye on the competitors. The in-depth keyword analysis not only helps know the secrets but also targets the missing elements.  

Reasons Why You Should Use SEO Tools?

When you can do SEO reporting and track on your own, why is there a need to use SEO tools? Besides competitive analysis and keyword research, there is much more an SEO software tool can handle. 

Check out this section if you still wonder whether or not you should invest in SEO tools. Here are the top 5 reasons why you should use SEO keyword tools.

Know what competitors are doing

Surviving in digital times is not a joke. Whenever you ask someone about SEO strategies, they will give you shady marketing strategies, pulling you to the dark side of the online world. SEO software helps to know what your competitors are doing within the ethical lines. The best SEO tool helps track traffic numbers and their ranking and SEO strategies.

Perform Keyword Research

Every keyword we use has an intent that shows the result when used correctly. Instead of using the common keywords, using keyword trends or keywords with low competition and high conversion helps rank the website. Yet, this all comes with proper keyword research. SEO tools give competitive analysis to identify the buyer’s intent keywords and generate more sales.

Repair broke internal and external links

Backlinks are the sneakiest way to spy on your competitors. SEO professionals use SEO tools to identify the backlink profile of their competitors. It helps them identify from where their backlinks are coming and the ranking anchor texts.

Save time on manual SEO audits

Manual SEO audits never help identify site errors and a better approach to resolve them. And even you perform in-depth SEO audits, it will consume much time and money. SEO software tools, on the other hand, are time and money-saving, allowing you to have in-depth research and fix SEO errors. 

Communicate clear ROI to clients

If you are a content strategist or a digital marketer working for the client, they must ask for visible results within a short interval. Your clients not only want to see a rise in traffic but also in sales generation. SEO tools help you make a strategic report of how well the website is growing. 

Conclusion

In this advanced time, everyone is getting innovative and implementing new strategic marketing strategies and has the best SEO software tools. In short, the tools will cover you, lessening your loads, updating the content regularly, and knowing what competitors are doing. 

FAQS

Is SEO software tool secure?

An SEO software tool is 100% secure. You can use any SEO software to optimize your website without worrying about security. 

Is there any free SEO software tool?

Several free SEO software tools are available to access you with your needs. Among all, here is the list of the best free SEO tools;

• Ahrefs
• SEMRush
• SiteChecker
• Serpstat
• SEObility
• SEOptimer

 How much do SEO tools cost?

SEO tools can cost around $100 to $1000, depending on how advanced and professional the tool is. Yet, this cost is much 10xs less than you invest in manual SEO services. 

Is Google Analytics an SEO tool?

Google Analytics is a web analytics service providing in-depth statistics and tools for search engine optimization. This tool is a part of the Google Marketing Platform. The best part about this is the free availability for anyone having a Google Account. Google Analytics can be a good tool to review your site status, traffic, and overall health but it is not going to help you drive traffic to your site like those above will.

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